Thrive on Etsy
Etsy is a fantastic platform for crafty people who want to sell their physical or digital goods online.
Founded in 2005, Etsy is an online e-commerce marketplace for independent makers, crafters, and collectors who can open virtual storefronts to sell their products. Around 80% of sellers are women, and all are independent creators.
It’s a little like Amazon for independent sellers who are selling handmade, unique, or niche products. The goal is to create an expansive marketplace of products from different sellers so that customers can find great vendors. There are over 4.3 million sellers on Etsy as of 2020 and over 60 million products as of 2019, and the platform is growing rapidly, meaning that there are plenty of great finds for customers.
Some sellers stick to creating items on demand as orders roll in, while others have an inventory ready to go. Sellers can stay small while others scale significantly on the platform as their businesses grow.
Some on-platform sellers have thousands of reviews, vast arrays of products, and even customized branded packaging. They’ve gone beyond a “hobby business” and found full-time profitability and success.
I’ve personally operated several Etsy shops over the past few years, and have acted as an eCommerce consultant to several larger shops.
While I’ve now shifted my focus to primarily selling digital products such as Canva Templates on Etsy, I’ve also had experience selling handmade products that are in high demand and ship globally (both on Etsy and other eCommere platforms). So while I may not derive a full time income from Etsy, I do make at least $1,000 per month in passive income from my digital downloads and their associated upsells.
As someone who is fascinated by the emerging creator economy, I view Etsy as an essential revenue stream for most creators. It is one of my most reliable sources of passive income, and offers me a fun creative outlet whenever I want to try my hand at a new art or craft.
While blogging remains my primary focus, I’ve increasingly noticed an essential overlap between savvy Etsy sellers who understand the value of promoting their listing through content marketing. Similarly, there are many arts and crafts bloggers who use Etsy as their “store” which they promote through their blog.
If you have any questions or want to learn more about other strategies for becoming a full time creator, check out my Linkedin Profile to contact me/learn more about me, or visit Canva Templates, my main website for passion economy creators! You can also reach out using our Contact page.
I hope you find this site a useful resource!