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Etsy vs. Lovecrafts

Etsy vs. Lovecrafts

Etsy and Lovecrafts are two popular online marketplaces for handmade goods, including knitting and crochet patterns. Both platforms offer a way for creators to sell their designs online and reach a wider audience. However, there are some key differences between the two that should be considered before deciding which one to use.

One major difference between Etsy and Lovecrafts is their focus. While Etsy is a general marketplace that sells a wide variety of handmade goods, Lovecrafts is specifically geared towards crafters and makers. This means that Lovecrafts may be a better choice for those looking to sell knitting and crochet patterns, as the platform is designed to cater to that specific niche.

Another difference to consider is the fees associated with each platform. Etsy charges a listing fee of $0.20 per item, as well as a 5% transaction fee and a payment processing fee. Lovecrafts, on the other hand, does not charge a listing fee and only takes a 15% commission on sales. This may make Lovecrafts a more cost-effective option for some sellers.

Understanding Etsy

History of Etsy

Etsy was founded in 2005 by Rob Kalin, Chris Maguire, and Haim Schoppik as a platform for independent artists and crafters to sell their handmade goods online. Since then, Etsy has grown into a global marketplace with over 81 million registered users and 4.4 million active sellers. The company went public in 2015, and its stock is traded on the NASDAQ.

Etsy’s Business Model

Etsy makes money by charging sellers fees for listing and selling their items on the platform. Sellers are charged a $0.20 listing fee for each item, and Etsy takes a 5% commission on each sale. In addition to these fees, Etsy also offers optional advertising services for sellers who want to promote their listings.

Etsy’s Seller Policies

Etsy has strict policies for sellers to maintain the integrity of the marketplace. For example, sellers are required to sell only handmade or vintage items, or craft supplies. They cannot sell mass-produced items or items that violate intellectual property rights. Sellers are also required to provide accurate and detailed descriptions of their items, and to ship them promptly and securely.

Etsy’s Customer Experience

Etsy strives to provide a positive customer experience by offering a wide selection of unique and handmade items, as well as a user-friendly website and mobile app. Customers can search for items by category, keyword, or seller, and can read reviews from other buyers before making a purchase. Etsy also offers customer service and dispute resolution services to help resolve any issues that may arise.

Exploring Lovecrafts

Lovecrafts’ Origin

Lovecrafts is a global community for makers that was founded in the UK in 2012. It started with LoveKnitting, a platform for knitting enthusiasts, and has since expanded to include LoveCrochet and The company has its own warehouses in the UK and the US and offers a wide range of craft supplies, including yarn, patterns, needles, embroidery supplies, and cross-stitch kits. Lovecrafts’ mission is to inspire and support makers worldwide.

Lovecrafts’ Business Approach

Lovecrafts operates on a commission-based business model, where it takes a percentage of each sale made on its platform. The commission rate varies depending on the product category, with yarn and kits having a lower commission rate than patterns. Lovecrafts also offers a subscription service called “The Club,” which provides members with exclusive discounts, free patterns, and other benefits.

Seller Policies at Lovecrafts

Lovecrafts has a set of policies for sellers to follow, which include guidelines on product listings, shipping, and customer service. Sellers are required to provide accurate product descriptions and images, and to ship orders promptly. Lovecrafts also has a dispute resolution process in place to handle any issues that may arise between buyers and sellers.

Lovecrafts’ User Experience

Lovecrafts’ website is easy to navigate and has a clean, modern design. The search function allows users to filter results by product type, brand, and other criteria. Lovecrafts also has a mobile app available for download, which makes it easy for users to browse and purchase products on the go. The company offers free shipping on orders over a certain amount and has a customer service team available to assist with any questions or concerns.

Overall, Lovecrafts is a great platform for makers looking to sell their products online. With its global reach, commission-based business model, and user-friendly website, Lovecrafts provides a supportive community for makers to showcase their talents and connect with customers worldwide.

Comparing Etsy and Lovecrafts

Etsy and Lovecrafts are two popular online marketplaces for buying and selling handmade goods, including knitting and crochet patterns. Although both platforms offer similar services, there are some key differences between them. In this section, we will compare Etsy and Lovecrafts in terms of product variety, website design, fees, and customer support.

Product Variety Comparison

Etsy has a larger product variety than Lovecrafts. With over 60 million items listed on the site, Etsy has a wider range of handmade goods, vintage items, and craft supplies. Lovecrafts, on the other hand, focuses more on knitting, crochet, and sewing supplies. While Lovecrafts does offer some finished products, such as knitwear and home decor, the selection is more limited than Etsy’s.

Website Design Comparison

Both Etsy and Lovecrafts have user-friendly websites that are easy to navigate. However, Lovecrafts has a more modern and visually appealing design than Etsy. Lovecrafts’ website is sleek and minimalist, with large images and a clean layout. Etsy’s website, while functional, can feel cluttered and overwhelming at times, with lots of text and small images.

Comparison of Fees

The fees for selling on Etsy and Lovecrafts are similar, but there are some differences. Etsy charges a 5% commission on each sale, as well as a $0.20 listing fee per item. Lovecrafts does not charge a listing fee, but they do take a 15% commission on each sale. This means that Lovecrafts sellers may end up paying more in fees than Etsy sellers, depending on the price of their items.

Customer Support Comparison

Both Etsy and Lovecrafts offer customer support through email and chat. However, Lovecrafts also has a phone support option, which can be helpful for more complex issues. Additionally, Lovecrafts has a comprehensive help center with articles and tutorials on a wide range of topics, from knitting techniques to shipping policies. Etsy does have a help center as well, but it is not as extensive as Lovecrafts’.

Overall, both Etsy and Lovecrafts are great options for buying and selling handmade goods online. While Etsy has a wider product variety and Lovecrafts has a more modern website design, the choice between the two ultimately comes down to personal preference and the type of items being sold.

Pros and Cons of Etsy

Etsy is a popular e-commerce platform that allows individuals to sell handmade, vintage, and unique items to a global audience. While it has many benefits, it also has some drawbacks. Here are some pros and cons of using Etsy:


  • Large audience: Etsy has a massive user base, making it easy for sellers to reach a large audience. In 2020, Etsy had over 81 million active buyers, which means that sellers have access to a vast pool of potential customers.

  • Easy to use: Setting up an Etsy shop is straightforward and can be done in a matter of minutes. The platform provides sellers with all the necessary tools to list items, manage orders, and communicate with customers.

  • Low startup costs: Etsy charges a small fee for each listing, and sellers only pay when they make a sale. This means that sellers can start a business on Etsy without investing a lot of money upfront.

  • Built-in marketing: Etsy has a built-in marketing system that allows sellers to promote their products to a targeted audience. Sellers can use Etsy Ads to increase their visibility and drive more traffic to their shop.


  • High competition: With millions of sellers on the platform, competition can be fierce. It can be challenging for new sellers to get noticed and build a customer base.

  • Fees: While Etsy’s fees are relatively low, they can add up quickly, especially for sellers who list many items or have high sales volumes.

  • Limited control over branding: Etsy has strict guidelines on branding, which can limit a seller’s ability to create a unique brand identity. This can make it challenging for sellers to stand out from the competition.

  • Lack of customer loyalty: Because Etsy is a marketplace, customers may not be loyal to a specific seller. This means that sellers must work hard to retain customers and build a loyal following.

In conclusion, Etsy can be an excellent platform for sellers looking to reach a large audience and start a business with low startup costs. However, it also has some drawbacks, such as high competition and limited control over branding.

Pros and Cons of Lovecrafts

Lovecrafts is a popular online marketplace for crafters, artists, and makers. Here are some pros and cons of selling on Lovecrafts:


  • Wide Audience: Lovecrafts has a large and growing customer base, which means that your products will be seen by more potential buyers.
  • Low Fees: Lovecrafts charges lower fees than many other online marketplaces, making it an affordable option for sellers.
  • Niche Market: Lovecrafts specializes in crafting supplies, patterns, and tools, so if you sell in these categories, you may find a more targeted and engaged audience.


  • Limited Categories: Lovecrafts focuses on crafting supplies, so if you sell finished products or items outside of this niche, you may not find as much success on the platform.
  • Limited Customization: Lovecrafts does not offer as much customization for your shop or listings as some other platforms, which may make it harder to stand out from other sellers.
  • Limited Support: Some sellers have reported difficulty getting support from Lovecrafts, which can be frustrating if you run into issues with your account or listings.

Overall, Lovecrafts can be a great platform for sellers in the crafting niche, but it may not be the best fit for everyone.

Etsy Vs Lovecrafts: Which is Better for Sellers?

Etsy and Lovecrafts are two popular online marketplaces for selling handmade goods and craft supplies. Both platforms offer unique features and benefits to sellers, but which one is better for sellers? Let’s take a closer look at the key differences between Etsy and Lovecrafts.


One of the most significant differences between Etsy and Lovecrafts is the fees they charge sellers. Etsy charges a listing fee of $0.20 per item, a transaction fee of 5%, and a payment processing fee of 3% + $0.25. Lovecrafts, on the other hand, does not charge any listing fees, but they do charge a commission fee of 15% on all sales.

Target Audience

Etsy has a larger and more diverse customer base, with over 44.8 million shoppers in 2022. Lovecrafts, on the other hand, is more niche and caters specifically to the crafting community. If you’re selling craft supplies, Lovecrafts might be a better fit for you. However, if you’re selling handmade goods, Etsy’s larger audience might give you more exposure and sales opportunities.


Etsy offers more customization options for sellers, including the ability to create a custom storefront and add branding elements to their shop. Lovecrafts, on the other hand, has a more standardized storefront design and does not offer as many customization options.


Ultimately, the choice between Etsy and Lovecrafts will depend on your individual needs and preferences as a seller. If you’re looking for a larger audience and more customization options, Etsy might be the better choice. However, if you’re selling craft supplies and want to be part of a niche community, Lovecrafts might be a better fit.

Etsy Vs Lovecrafts: Which is Better for Buyers?

Etsy and Lovecrafts are two popular online marketplaces that offer a wide range of handmade and vintage items. While both platforms have their own unique features, buyers may find one platform more suitable than the other based on their preferences and needs.

One of the key differences between Etsy and Lovecrafts is the types of products they offer. While Etsy has a wider range of products, including handmade and vintage items, Lovecrafts is focused on selling crafting supplies and patterns. So, if you are looking for a specific crafting supply or pattern, Lovecrafts might be the better platform for you.

Another important factor to consider is the pricing. Lovecrafts is known for offering competitive prices on crafting supplies, while Etsy sellers set their own prices, which can sometimes be higher. However, Etsy also offers a wider range of products, so buyers may be able to find unique items that are not available on Lovecrafts.

When it comes to shipping, both platforms offer similar options, including standard and expedited shipping. However, Lovecrafts also offers free shipping on orders over a certain amount, which can be a big advantage for buyers who want to save on shipping costs.

Overall, the choice between Etsy and Lovecrafts comes down to personal preference and what you are looking for. If you are looking for unique handmade or vintage items, Etsy might be the better choice. However, if you are looking for crafting supplies and patterns at competitive prices, Lovecrafts might be the better option.

Future Outlook: Etsy and Lovecrafts

Etsy and Lovecrafts are two popular online marketplaces that cater to crafters, artisans, and DIY enthusiasts. Both platforms offer unique selling propositions that make them attractive to sellers and buyers alike.

Etsy has been around since 2005 and has established itself as a go-to destination for handmade and vintage items. The platform has over 4.3 million active sellers and 90 million active buyers, making it one of the largest online marketplaces in the world. Etsy has a strong brand identity and is known for its commitment to supporting small businesses and promoting sustainability.

Lovecrafts, on the other hand, is a newer platform that was launched in 2012. It focuses specifically on crafts like knitting, crocheting, and embroidery. Lovecrafts has a smaller user base than Etsy but has been growing steadily over the years. The platform has over 1 million active users and is known for its high-quality products and community-driven approach.

Looking ahead, both Etsy and Lovecrafts have promising futures. The e-commerce industry as a whole is expected to continue growing, and both platforms are well-positioned to capitalize on this trend. Etsy’s strong brand and large user base give it a significant advantage, but Lovecrafts’ niche focus and community-driven approach could also help it stand out in a crowded market.

Overall, the future looks bright for both Etsy and Lovecrafts. As long as they continue to innovate and adapt to changing trends, they should remain popular destinations for crafters and DIY enthusiasts for years to come.