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How Are Etsy Sales Counted?

How Are Etsy Sales Counted?

Etsy has become a popular platform for people to sell their handmade or vintage items online. As a seller on Etsy, it’s important to understand how your sales are counted. Etsy sales are calculated by the number of items purchased, not the number of individual orders. This means that if a customer purchases multiple quantities of the same product, it will only count as one sale.

It’s important to note that Etsy’s sales count is not related to the number of individual orders. This means that if a customer purchases multiple items in one order, it will only count as one sale. Understanding how Etsy calculates sales can help you better analyze your shop’s performance and make informed decisions about your business.

What is Etsy?

Etsy is an online marketplace that connects independent artists and crafters with buyers from all over the world. It was founded in 2005 and has since grown into a global community of over 4 million sellers and 90 million buyers.

Etsy is primarily associated with handmade toys, collectibles, art, home goods, vintage furniture, and other unique and creative items. The platform is designed to support small businesses and individuals who create one-of-a-kind products, making it an ideal place to find unique and personalized gifts.

One of the things that sets Etsy apart from other e-commerce platforms is its focus on community and sustainability. Etsy encourages sellers to use eco-friendly materials and packaging, and many sellers donate a portion of their profits to charitable causes. Additionally, Etsy provides resources and support to help sellers grow their businesses and connect with other members of the community.

How are Etsy Sales Counted?

When it comes to calculating sales on Etsy, there are several factors to consider. These include revenue calculation, transaction fees, listing fees, and payment processing fees.

Revenue Calculation

Etsy calculates revenue by taking the total amount of the sale, including shipping and taxes, and subtracting transaction fees, listing fees, and payment processing fees. For sellers, revenue is the amount they receive after all fees have been deducted.

To view revenue totals, sellers can download their Orders CSV file from their Shop Manager. This file includes information on orders, including revenue totals for a specific time period.

Transaction Fees

Etsy charges a transaction fee of 5% on the total sale price, including shipping and taxes. This fee is automatically deducted from the seller’s revenue.

Listing Fees

Listing fees are charged when a seller creates a listing on Etsy. The fee is $0.20 per item and is non-refundable. If the item sells, the listing fee is deducted from the seller’s revenue.

Payment Processing Fees

Etsy offers several payment processing options, including Etsy Payments and PayPal. Each payment processing option has its own fees, which are deducted from the seller’s revenue.

For Etsy Payments, the fee is 3% plus $0.25 per transaction. For PayPal, the fee is 2.9% plus $0.30 per transaction.

In conclusion, understanding how sales are counted on Etsy is crucial for sellers. By taking into account revenue calculation, transaction fees, listing fees, and payment processing fees, sellers can accurately calculate their profits and make informed decisions about their business.

How to Maximize Your Etsy Sales

To increase your sales on Etsy, you need to optimize your listings, use high-quality photos, offer competitive pricing, and provide excellent customer service. Here are some tips to help you achieve these goals:

Optimize Your Listing

Make sure your listing includes all relevant information about your product, including its size, color, and materials. Use relevant keywords in your title and description to improve your chances of appearing in search results. Also, consider adding tags to your listings to help customers find your products more easily.

Use High-Quality Photos

Your product photos are the first thing customers see when browsing your shop, so they need to be high-quality and visually appealing. Use a plain background to make your product stand out, and take photos from different angles to give customers a better idea of what they’re buying. Also, consider using lifestyle photos to show your product in use.

Offer Competitive Pricing

Research your competitors to see how much they’re charging for similar products, and price your items competitively. However, don’t undervalue your products – make sure you’re making a profit while still offering a fair price to your customers.

Provide Excellent Customer Service

Make sure you respond to customer inquiries and messages promptly and professionally. Consider offering free shipping or discounts to repeat customers to encourage loyalty. Also, make sure you have a clear return policy in place in case customers are unhappy with their purchase.

By following these tips, you can maximize your sales on Etsy and grow your business.


In conclusion, Etsy sales are counted based on the total number of items bought. Multiples of a single item will only count as one sale. Therefore, a single order with three different items in it will count as three sales, whereas a single order with three of the same item will count as one sale. You can view how many orders a store has by clicking on their “Sales” figure on their storefront.

Etsy has seen tremendous growth in recent years, with annual gross merchandise sales reaching $10.28 billion in 2020 and total revenue of $1.725 billion for the same year. The platform also reported having 4.36 million active sellers and 81.9 million active buyers during Q4 of 2020, while mobile visits accounted for 62% of all transactions on the platform.

It is worth noting that 97% of Etsy sellers run their shops from home, and 62% of sellers on Etsy are from the United States. Additionally, in 2020, 81% of Etsy sellers identified as women. These statistics show that Etsy is an accessible platform for entrepreneurs and small businesses, particularly for women who want to start their own businesses from home.

Overall, Etsy’s success is due to its unique position as a marketplace for handmade, vintage, and unique items. As the platform continues to grow and evolve, it will be interesting to see how it adapts to the changing needs of its sellers and buyers.