Etsy is a popular online marketplace that allows individuals to sell handmade, vintage, and unique items to customers around the world. For many sellers, their shop name is a crucial part of their brand identity. However, there may be times when a seller needs to change their shop name. This could be due to a rebranding effort, a desire to better reflect their products, or simply because they no longer like their current name.
Fortunately, changing an Etsy shop name is a relatively simple process. According to LitCommerce Blog, to change an Etsy shop name, a seller needs to log in to their Etsy account and click on Shop Manager. From there, they can select Settings and choose Change next to Shop name. The seller can then enter their new shop name, which can be up to 20 characters long and cannot have spaces or punctuation.
It is important to note that changing an Etsy shop name will not affect the shop’s email address or any active listings. Additionally, Etsy only allows sellers to change their shop name once every 30 days. However, if a seller needs to change their name again before the 30-day period is up, they can contact Etsy’s customer support team for assistance.
Understanding Etsy Shop Name Change
Changing an Etsy shop name can be a simple process, but it is important to understand why and what happens when you make the change.
Why Change Etsy Shop Name
There are several reasons why an Etsy seller may want to change their shop name. One reason could be to rebrand their shop to better reflect their products or services. Another reason could be to make their shop name more memorable or easier to search for on Etsy. Additionally, a seller may want to change their shop name if they have recently changed their business name or if their current shop name is no longer relevant.
What Happens When You Change Etsy Shop Name
When a seller changes their Etsy shop name, it is important to note that their shop URL will also change. This means that any external links to their shop will no longer work and they will need to update their shop URL on any marketing materials or social media profiles. Additionally, any active listings or open orders will not be affected by the shop name change. However, the seller’s shop name will be updated on all of their listings and order confirmations going forward.
It is also important to note that Etsy shop names cannot be longer than 20 characters and cannot include spaces or punctuation. Sellers may want to consider capitalizing letters in their shop name to distinguish separate words.
How to Change Etsy Shop Name
Changing the name of an Etsy shop is a simple process that can be done in just a few steps. Here is a step-by-step guide on how to change your Etsy shop name:
Step 1: Log in to Your Etsy Account
The first step to changing your Etsy shop name is to log in to your Etsy account. Once you are logged in, head to your Shop Manager.
Step 2: Go to Shop Manager
In the upper-right corner of the screen, you will see the Shop Manager button. Click on it to access your shop settings.
Step 3: Click on Settings
Once you are in the Shop Manager, click on the Settings button. This will take you to the Info & Appearance section of your shop settings.
Step 4: Edit Your Shop Name
In the Info & Appearance section, you will see the Shop Name option. Click on the Change button next to it to edit your shop name. Enter your new shop name in the field provided.
Step 5: Save Changes
Once you have entered your new shop name, click on the Save button to save your changes. Your new shop name will now be displayed on your shop page.
It is important to note that shop names can be up to 20 characters long and cannot have spaces or punctuation. You may want to capitalize letters in your shop name to distinguish separate words.
Additionally, changing your shop name will not affect your shop’s email address. If you have additional shops, they must have separate and different email addresses. There is no need to close your current shop when opening a new one.
Tips for Changing Etsy Shop Name
Changing your Etsy shop name is a simple process, but it’s important to follow a few tips to ensure a smooth transition.
Choose a Unique Name
When choosing a new name for your Etsy shop, make sure it’s unique and not already in use by another shop. This will help avoid confusion and potential legal issues. It’s also important to choose a name that accurately reflects your brand and the products you sell.
Consider SEO
When choosing a new name, consider incorporating relevant keywords that will help your shop appear in search results. This can help increase visibility and attract more potential customers.
Notify Your Customers
Once you’ve changed your shop name, it’s important to notify your existing customers so they’re aware of the change. You can do this by sending a message through Etsy’s messaging system or by including a note in your shop announcement.
Update Your Social Media Accounts
If you have social media accounts linked to your Etsy shop, make sure to update your usernames and handles to reflect your new shop name. This will help maintain consistency across all platforms and make it easier for customers to find you.
Be Patient
It may take some time for your new shop name to fully propagate throughout Etsy’s system and for search engines to pick up the change. Be patient and continue to promote your shop as usual to ensure a smooth transition.
Conclusion
Changing an Etsy shop name is a simple and straightforward process that can be done in just a few steps. It is important to remember that shop names cannot have spaces or punctuation, and they are limited to 20 characters. Additionally, it is important to consider the impact of changing a shop name on branding and customer recognition.
Before changing a shop name, it is recommended to inform customers and followers through social media or email. This can help avoid confusion and ensure a smooth transition. It is also important to update any external links or promotions that may reference the old shop name.
Overall, changing an Etsy shop name can be a positive step in rebranding or updating a shop’s identity. By following the simple steps outlined in this article and considering the potential impact on branding and customer recognition, shop owners can make the process smooth and successful.