Changing your Etsy shop URL can be a daunting task, but it’s important to have a URL that is easy to remember and reflects your brand. While it’s not possible to change the actual URL provided by Etsy, there are ways to create a custom URL that redirects to your shop. This article will explore the different methods to change your Etsy shop URL and how to do it.
One way to change your Etsy shop URL is by redirecting your domain to your Etsy shop URL. This means that when someone types in your custom domain, it will automatically take them to your Etsy shop. To do this, you will need to own a web domain and set up a redirect to your Etsy shop’s URL. You can find more information on how to do this through your domain hosting company’s documentation.
Another way to change your Etsy shop URL is by creating a custom URL using your shop name. This can be done by adding your shop name and a forward slash after the “etsy.com/” in the URL, right before the listing number. This will eliminate other shops’ listings that Etsy may try to show on your page. However, it’s important to note that this custom URL will not replace your original Etsy shop URL, but rather act as a redirect to it.
Why Change Your Etsy Shop URL?
Changing your Etsy shop URL can be a daunting task, but it can also be a smart move for your business. There are several reasons why you might want to change your shop URL:
- Your current URL is too long or difficult to remember
- You have rebranded your business and want your URL to reflect the new name
- You want to improve your shop’s search engine optimization (SEO)
- You want to make your shop URL more memorable and marketable
Having a clear and concise shop URL can make it easier for customers to find your shop and remember it for future purchases. A memorable URL can also help with word-of-mouth marketing and make it easier for customers to recommend your shop to others.
Changing your shop URL can also improve your shop’s SEO. By including relevant keywords in your URL, you can help your shop show up higher in search engine results for those keywords. However, it’s important to note that changing your URL alone won’t necessarily improve your SEO – you’ll still need to focus on creating quality listings and optimizing your shop’s content.
Step-by-Step Guide to Changing Your Etsy Shop URL
Step 1: Check Availability of New URL
The first step to changing your Etsy shop URL is to check the availability of your desired new URL. Keep in mind that your new URL must be unique and not already in use by another Etsy shop. To check availability, go to your shop’s homepage and click on the “Edit shop” button. From there, click on the “Info & Appearance” tab and scroll down to the “Shop URL” section. Enter your desired URL and click “Check availability.” If the URL is available, move on to the next step.
Step 2: Request a Shop Name Change
Once you have confirmed that your desired URL is available, you will need to request a shop name change from Etsy. To do this, go to your shop’s homepage and click on the “Edit shop” button. From there, click on the “Info & Appearance” tab and scroll down to the “Shop name” section. Click on the “Request shop name change” link and follow the prompts to submit your request. Be sure to include your desired new URL in the request.
Step 3: Wait for Etsy’s Approval
After submitting your request, you will need to wait for Etsy’s approval. This process can take up to a few days, so be patient. Etsy will send you an email once your request has been approved. Once you receive approval, you can move on to the next step.
Step 4: Update Your Shop URL Everywhere
Now that you have received approval to change your shop URL, it’s time to update it everywhere. This includes updating any links to your shop on social media, your website, business cards, and any other marketing materials. You should also update any internal links within your Etsy shop, such as links to your shop sections or individual listings. This will ensure that your customers can still find you after the URL change.
Overall, changing your Etsy shop URL is a straightforward process that can be completed in just a few steps. By following these steps, you can update your shop URL to better reflect your brand and make it easier for customers to find you.
Considerations Before Changing Your Etsy Shop URL
Changing your Etsy shop URL is a significant decision that requires careful consideration. Before making any changes, it’s essential to understand the potential impact on your shop’s SEO, social media, and existing links.
Impact on SEO
Changing your Etsy shop URL can have a significant impact on your shop’s search engine optimization (SEO). If you’ve built up a strong online presence and have a good ranking on search engines, changing your URL could cause you to lose that ranking. It’s important to understand that changing your URL means you’ll be starting from scratch with your SEO efforts. It’s recommended to work with an SEO expert to ensure a smooth transition.
Impact on Social Media
If you’ve built up a following on social media platforms, changing your Etsy shop URL can cause confusion for your followers. It’s important to inform your followers of the change and update your social media profiles accordingly. You may also need to update any social media campaigns that include your old URL.
Impact on Existing Links
If you have existing links to your Etsy shop, changing your URL can cause those links to break. This includes links from your website, blog, and other external sources. It’s important to update all links to your new URL to avoid losing traffic and potential customers.
Changing your Etsy shop URL can be a helpful way to improve your shop’s branding and make it easier for customers to find your shop. It’s important to remember that changing your URL will affect your shop’s search rankings and any external links to your shop, so it’s important to plan ahead and make sure that you update any links to your shop after you make the change.
Remember that changing your Etsy shop URL is not a quick process and may take some time to complete. It’s important to be patient and follow the steps carefully to ensure that your shop’s URL is updated correctly. If you have any questions or concerns about changing your Etsy shop URL, you can always reach out to Etsy’s customer support team for assistance.
Overall, changing your Etsy shop URL can be a great way to improve your shop’s visibility and make it easier for customers to find you. By following the steps outlined in this guide and planning ahead, you can make the process as smooth as possible and ensure that your shop’s branding is consistent across all platforms.