Etsy is a popular online marketplace that allows artists and crafters to sell their handmade goods and vintage items to a global audience. While Etsy provides a great platform for sellers to reach customers, it also offers advertising services such as Etsy Offsite Ads. These ads help sellers reach a wider audience by promoting their products on external websites such as Google, Facebook, and Instagram. However, some sellers may prefer not to participate in these ads and wonder how to opt-out of Etsy Offsite Ads.
Understanding Etsy Offsite Ads can help sellers decide whether to participate in them or not. Etsy automatically enrolls all sellers in Offsite Ads, and they are charged a fee only when a sale is made through the ad. The fee is a percentage of the sale price, and it varies based on the seller’s total sales revenue. Sellers who make less than $10,000 USD are charged a 15% fee, while those who make more than $10,000 USD are charged a discounted fee of 12%.
- Etsy Offsite Ads can help sellers reach a wider audience by promoting their products on external websites.
- Sellers who prefer not to participate in Offsite Ads can opt-out by going to their Shop Manager, clicking on Settings, then clicking on Offsite Ads.
- Opting out of Offsite Ads is irreversible, and sellers who make more than $10,000 USD in sales revenue are not permitted to opt-out.
Understanding Etsy Offsite Ads
Etsy Offsite Ads is a feature that allows Etsy to advertise your products on external sites, such as Google, Facebook, and Instagram. When a buyer clicks on one of these ads and makes a purchase from your shop within 30 days, you will be charged a fee for the advertising.
All sellers are automatically enrolled in Offsite Ads, but some sellers may be able to opt-out depending on their shop’s sales in the last 365 days. If your shop has made over $10,000 USD in the past 365 days, you will benefit most from offsite advertising, and therefore, will not be able to opt-out.
If your shop has made less than $10,000 USD in the past 365 days, you will be charged a 15% fee for an order attributed to an Offsite Ad on the amount you made from your sale before the advertising fee was applied.
To turn off your Etsy Ads Campaign, you can go to your Marketing tab and choose Etsy Ads. Under Show more orders, choose Pause your ads, and then select Turn off ads. You can reactivate your Etsy Ads campaign at any time from your Marketing tab.
It’s important to note that if you choose to opt-out of Offsite Ads, you may see a decrease in traffic and sales to your shop. However, it may also save you money on advertising fees. It’s up to you to decide whether or not Offsite Ads is the right choice for your shop.
How to Opt-Out of Etsy Offsite Ads
If you’re an Etsy seller and you want to opt-out of the Offsite Ads program, you can do so easily. Here’s how:
- Go to your Shop Manager and click on “Marketing”.
- Choose “Offsite Ads” from the menu.
- Click on the “Cancel Offsite Ads” button.
- Confirm your decision by clicking “Yes, cancel Offsite Ads”.
Once you’ve completed these steps, your shop will no longer be included in the Offsite Ads program. Keep in mind that it may take up to 48 hours for your shop to be removed from the program, so you may still see some ads for a short period of time.
It’s important to note that if you choose to opt-out of the Offsite Ads program, you will not be charged the advertising fee for any sales that result from offsite ads. However, you will also not benefit from the increased exposure that the program provides.
If you change your mind and want to rejoin the program, you can do so at any time by following the same steps and clicking on the “Join Offsite Ads” button.