Skip to Content

How to Sell Printables on Etsy

How to Sell Printables on Etsy

For those looking to start a side hustle or make some extra income, selling printables on Etsy can be a lucrative option. Printables are digital products that customers can download and print at home, and they can range from art prints and planners to worksheets and invitations. Etsy is a popular marketplace for selling printables because it has a large customer base and is easy to use.

To start selling printables on Etsy, one must first create a product. This can be done by creating a design or template using software like Adobe Illustrator or Canva, and then saving it as a PDF. Once the product is created, the seller can then open an Etsy store, create a listing, and upload the file. It is important to choose pricing carefully and to market the store effectively to attract customers.

Setting Up Your Etsy Shop

Before you can start selling printables on Etsy, you need to set up your shop. This involves creating an Etsy account, setting up shop policies, and listing your printables.

Creating an Etsy Account

The first step to setting up your Etsy shop is to create an Etsy account. If you already have an account, you can skip this step. To create a new account, go to the Etsy homepage and click on the “Sell on Etsy” button. Follow the prompts to create your account. You will need to provide your name, email address, and create a password.

Setting Up Shop Policies

Once you have created your Etsy account, you need to set up your shop policies. Shop policies are the rules and guidelines that govern how you conduct business on Etsy. To set up your shop policies, go to your shop manager and click on “Shop Settings”. From there, you can create your shop policies. Make sure to include information about shipping, returns, and any other important policies that customers need to know.

Listing Your Printables

Now that you have created your Etsy account and set up your shop policies, you are ready to start listing your printables. To list your printables, go to your shop manager and click on “Listings”. From there, you can create a new listing by clicking on the “Add a listing” button. When creating your listing, be sure to include a clear and descriptive title, high-quality photos, and a detailed description of the printable. You will also need to set a price for the printable and choose the appropriate categories and tags.

Creating Your Printables

Once you have decided to sell printables on Etsy, the next step is to create your products. This section will cover the steps to create your printables, including choosing a niche, designing your printables, and pricing your products.

Choosing a Niche

The first step in creating your printables is to choose a niche. This is important because it will help you focus on a specific market and create products that will appeal to your target audience. When choosing a niche, consider your interests, skills, and what is currently popular on Etsy. Some popular niches for printables include planners, wall art, and digital stickers.

Designing Your Printables

Once you have chosen your niche, it’s time to start designing your printables. You can create your printables from scratch or use pre-made templates. If you don’t have design experience, there are many online tools such as Canva that make it easy to create professional-looking designs. When designing your printables, make sure they are visually appealing and easy to read. Use colors and fonts that match your brand and appeal to your target audience.

Pricing Your Printables

Pricing your printables can be tricky, but it’s important to find the right balance between making a profit and offering a fair price to your customers. Consider the time and effort it takes to create your printables, as well as any costs associated with materials or software. Research what other sellers in your niche are charging and adjust your prices accordingly. Keep in mind that offering discounts or bundle deals can be a great way to attract customers and increase sales.

Marketing Your Printables

After creating your printables and opening your Etsy store, it’s time to market your products. Here are some effective ways to promote your printables:

Optimizing Your Product Descriptions

Make sure your product descriptions are clear, concise, and informative. Use bullet points to highlight the features and benefits of your printables. Include high-quality images of your products to help potential customers visualize what they are getting.

Using Keywords

Use relevant keywords in your product titles, descriptions, and tags to help your listings appear in Etsy search results. Think about what words your target audience might use to search for your products, and include those keywords in your listings.

Promoting Your Shop

Promote your Etsy shop on social media platforms like Facebook, Instagram, and Pinterest. Share images of your products and link to your Etsy shop in your posts. Consider running ads on social media to reach a wider audience.

You can also collaborate with other Etsy sellers or bloggers in your niche to cross-promote each other’s products. This can help you reach a new audience and increase your sales.

Managing Your Shop

Once you have set up your Etsy store and started selling printables, you will need to manage your shop to ensure that you are fulfilling orders, handling customer service, and managing your finances effectively.

Fulfilling Orders

When you receive an order for a printable, you will need to fulfill that order by sending the digital file to the customer. Etsy provides a system for managing your orders and sending files to customers. You can upload your files to Etsy and then send them to customers automatically once an order is placed. Alternatively, you can send the file manually via email or a file sharing service.

Handling Customer Service

Providing excellent customer service is essential for building a successful Etsy shop. You should respond to customer inquiries and messages promptly and professionally. If a customer has an issue with their order, you should work with them to resolve the issue as quickly and effectively as possible. This may involve issuing a refund or sending a replacement file.

Managing Your Finances

As a seller on Etsy, you will need to manage your finances effectively to ensure that you are making a profit from your sales. You should keep track of your expenses, including the cost of materials and any fees associated with selling on Etsy. You should also set your prices carefully to ensure that you are making a profit on each sale.

Etsy provides tools for managing your finances, including a dashboard that shows your sales and expenses, as well as reports that can help you track your income and expenses over time. You may also want to use accounting software to manage your finances more effectively.


Selling printables on Etsy can be a profitable and rewarding business for those with a creative flair. By following the steps outlined in this guide, sellers can create unique and high-quality products that stand out in a crowded marketplace.

Starting with creating printables, sellers can choose to create pre-made options, create printables from scratch, or hire an expert to help. Once the product is ready, opening an Etsy store is quick and easy, with sellers able to mockup their products, create a listing, and choose pricing carefully.

Marketing the store is an essential part of success, with sellers able to use social media, email marketing, and other tactics to reach their target audience. By optimizing their Etsy shop for search and standing out from the competition, sellers can make consistent sales and build a loyal customer base.