Long tail keywords on Etsy are an essential aspect of search engine optimization (SEO) for sellers. These keywords are more specific than broad keywords and are often longer phrases that people use to search for products or services. They help Etsy sellers to rank higher in search results and reach their target audience more effectively.
To understand long tail keywords, it’s important to know that Etsy’s search algorithm is designed to match search queries with relevant listings. As a seller, you need to use the right keywords in your product titles, tags, and descriptions to ensure that your listings appear in relevant search results. Long tail keywords help to optimize your listings for search queries that are more specific and less competitive, making it easier for potential customers to find your products.
Finding and using long tail keywords on Etsy requires some research and strategy. It involves analyzing your target audience, researching relevant keywords, and incorporating them into your listings in a natural and effective way. By doing so, you can increase your visibility on Etsy and attract more potential customers to your shop.
What Are Long Tail Keywords?
Long tail keywords are specific search phrases that typically consist of three or more words. These phrases are highly targeted and less competitive than broader keywords. They are used to target a specific audience and can help improve the visibility of your product listings on Etsy.
Definition of Long Tail Keywords
Long tail keywords are more specific than short tail keywords and are typically used to target a smaller, more niche audience. For example, “boho festival jewelry” is a long tail keyword, while “jewelry” is a short tail keyword. Long tail keywords can be further broken down into more specific phrases, such as “boho festival jewelry for people who like to go to loud music festivals.”
Why Are Long Tail Keywords Important on Etsy?
Long tail keywords are important on Etsy because they help your product listings appear in search results for specific, targeted searches. Since Etsy is a marketplace with millions of products, it’s important to use long tail keywords to help your products stand out from the competition. Additionally, long tail keywords can help improve the conversion rate of your product listings by targeting customers who are more likely to make a purchase.
In summary, long tail keywords are specific search phrases that can help improve the visibility and conversion rate of your product listings on Etsy. By targeting a specific audience with highly targeted keywords, you can increase your chances of making a sale and standing out from the competition.
How to Find Long Tail Keywords on Etsy
If you’re an Etsy seller looking to improve your shop’s SEO, using long tail keywords can help you reach more potential customers. Here are three ways to find long tail keywords on Etsy:
Using Etsy’s Search Bar
One of the simplest ways to find long tail keywords is to use Etsy’s search bar. Start by typing in a broad keyword related to your product, and then look at the suggested search terms that appear. These suggestions are based on what other users have searched for on Etsy, so they can be a great source of long tail keywords.
For example, if you sell handmade soap, you might start by typing in “soap” and then look at the suggested search terms that appear, such as “natural soap,” “vegan soap,” or “lavender soap.” These are all potential long tail keywords that you could use in your shop’s SEO.
Using Etsy’s Autocomplete Feature
Etsy’s autocomplete feature works similarly to the search bar, but it provides more specific suggestions based on what you’ve already typed. To use this feature, start typing in a broad keyword related to your product, and then look at the suggestions that appear in the dropdown menu.
For example, if you sell jewelry, you might start by typing in “necklace” and then look at the suggestions that appear, such as “layered necklace,” “personalized necklace,” or “statement necklace.” These are all potential long tail keywords that you could use in your shop’s SEO.
Using Third-Party Keyword Tools
There are also many third-party keyword tools available that can help you find long tail keywords for your Etsy shop. Some popular options include Google Keyword Planner, SEMrush, and Ahrefs.
To use these tools, start by entering a broad keyword related to your product, and then look at the suggested long tail keywords that appear. These tools can also provide additional information such as search volume and competition level, which can help you choose the best long tail keywords to use in your shop’s SEO.
By using these three methods, you can find a variety of long tail keywords to use in your Etsy shop’s SEO. Remember to choose keywords that are relevant to your product and have a reasonable search volume, and to include them in your shop’s tags, titles, and descriptions.
How to Use Long Tail Keywords on Etsy
When it comes to Etsy SEO, using long tail keywords can help your shop get discovered by potential customers. Here are some tips on how to use long tail keywords on Etsy:
In Product Titles and Descriptions
One of the most important places to use long tail keywords is in your product titles and descriptions. Be sure to include specific details about your product and use descriptive language that your target audience would use when searching for your product. For example, instead of just using “bracelet” as a keyword, use “boho festival bracelet” or “beaded bracelet for women”.
In Tags and Categories
Tags and categories are another important place to use long tail keywords. Use relevant tags that describe your product in detail and are specific to your target audience. For example, “boho jewelry”, “festival accessories”, or “handmade beaded bracelets”. Additionally, choose categories that accurately reflect your product and use long tail keywords in the category names if possible.
In Shop Policies and About Pages
Your shop policies and about pages are also great places to use long tail keywords. Use descriptive language that accurately reflects your brand and target audience. For example, if you sell eco-friendly products, use long tail keywords like “sustainable fashion” or “organic skincare” in your about page. Additionally, use long tail keywords in your shop policies to help customers find specific information they may be looking for.
By using long tail keywords in your product titles and descriptions, tags and categories, and shop policies and about pages, you can improve your Etsy SEO and help your shop get discovered by potential customers.