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How to Sell Excel Templates on Etsy

How to Sell Excel Templates on Etsy

Selling Excel templates on Etsy can be a lucrative side hustle for those who have expertise in using the software. Excel templates can range from budget trackers to project management tools, and there is a market for almost any type of spreadsheet. According to Business Insider, Emily McDermott made $210,000 in two years selling spreadsheet templates on Etsy, proving that there is potential for success in this niche market.

To get started selling Excel templates on Etsy, it is essential to create a product that is both useful and visually appealing. Templates should be easy to use and customizable so that customers can make them their own. Additionally, it is important to price templates competitively and offer excellent customer service to build a loyal customer base. By following these tips, anyone can start selling Excel templates on Etsy and potentially earn extra income.

Creating Excel Templates for Etsy

Selling Excel templates on Etsy can be a great way to monetize your skills and knowledge in a particular niche. However, creating templates that stand out from the crowd can be challenging. Here are some tips to help you create Excel templates that will sell on Etsy.

Identifying a Niche

The first step in creating Excel templates for Etsy is to identify a niche. Consider your skills and knowledge in a particular area, and think about what types of templates would be useful to others. Some popular niches for Excel templates on Etsy include budgeting, project management, and inventory tracking.

Designing Excel Templates

Once you have identified a niche, it’s time to design your Excel templates. Make sure your templates are visually appealing and easy to use. Use formatting, colors, and images to make your templates stand out from the competition. Consider adding instructions or a user guide to help buyers get the most out of your templates.

Pricing Your Excel Templates

When pricing your Excel templates, consider the time and effort you put into creating them, as well as the value they provide to buyers. Research the prices of similar templates on Etsy to ensure that your prices are competitive. Don’t undervalue your work, but also don’t overprice your templates to the point where buyers are deterred.

Creating a Listing on Etsy

Finally, when creating a listing on Etsy, make sure to use descriptive and compelling titles and descriptions. Use relevant keywords to help buyers find your templates. Include screenshots or videos of your templates in action to showcase their features and functionality. Consider offering a free trial or a money-back guarantee to give buyers peace of mind.

In conclusion, creating Excel templates for Etsy requires careful consideration of your niche, design, pricing, and listing strategy. By following these tips, you can create templates that are both useful to buyers and profitable for you.

Marketing Your Excel Templates on Etsy

Optimizing Your Listing for Search

To make sure your Excel templates are easily discoverable, you need to optimize your listing for search. This means including relevant keywords in your title, description, and tags. Use specific keywords that accurately describe your template and what it can do. For example, if you are selling an expense tracker template, use keywords like “budget planner,” “personal finance,” and “money management” in your listing.

Another important aspect of optimizing your listing for search is to make sure your product images are high-quality and professional-looking. Use clear and well-lit images that showcase the features and benefits of your template.

Promoting Your Excel Templates on Social Media

Social media is a great way to promote your Etsy store and Excel templates. Share your listings on platforms like Twitter, Facebook, and Instagram to reach a wider audience. Use relevant hashtags and tag your followers to increase engagement and visibility.

You can also consider collaborating with influencers or bloggers in your niche to promote your templates to their audience. Offer them a free copy of your template in exchange for a review or feature on their platform.

Offering Discounts and Promotions

Offering discounts and promotions can help you attract new customers and increase sales. Consider offering a discount code to first-time buyers or offering a bundle deal for customers who purchase multiple templates.

You can also run seasonal promotions or sales to take advantage of holidays or special occasions. For example, offer a discount on tax preparation templates during tax season or offer a discount on budgeting templates during the new year.

In conclusion, marketing your Excel templates on Etsy requires a combination of optimizing your listing for search, promoting your templates on social media, and offering discounts and promotions. By implementing these strategies, you can increase visibility and sales for your Etsy store.

Providing Customer Service

When selling Excel templates on Etsy, providing excellent customer service is crucial to building a loyal customer base. Here are some tips for handling customer inquiries, refunds, and returns.

Handling Customer Inquiries

Customers may have questions about your Excel templates before they purchase. Responding to inquiries in a timely and professional manner can help build trust with potential customers. Consider creating an FAQ section on your Etsy shop page to answer common questions. When responding to inquiries, be polite and helpful, and provide detailed information to address the customer’s concerns.

Dealing with Refunds and Returns

Even with the best customer service, there may be cases where a customer wants to return or refund a template. It’s important to have clear policies in place for refunds and returns. Consider creating a separate page on your Etsy shop that outlines your policies. When a customer requests a refund or return, respond promptly and professionally. If the template is customizable, offer to work with the customer to make any necessary changes before issuing a refund.

In conclusion, providing excellent customer service can help build a loyal customer base when selling Excel templates on Etsy. By responding promptly to inquiries and having clear policies in place for refunds and returns, sellers can establish trust with customers and increase the likelihood of repeat business.


In conclusion, selling Excel templates on Etsy can be a lucrative source of passive income. With the right approach, sellers can create templates that stand out from the crowd and attract buyers.

Some key takeaways include choosing a catchy name for the templates, using attractive images and videos to showcase them, and writing compelling descriptions that highlight their benefits. Additionally, offering both instant downloads and made-to-order options can appeal to a wider range of buyers.

It’s important to keep in mind that success on Etsy requires more than just creating great products. Building a strong brand, optimizing listings for search, and providing excellent customer service are all important factors that can contribute to long-term success.

By following these tips and putting in the effort to build a strong business, sellers can turn their Excel templates into a profitable venture on Etsy.