If you’re an Etsy seller, you know that competition can be fierce. With so many shops vying for customers’ attention, it’s important to stay on top of what your competitors are doing. One way to do this is by using eRank, a powerful tool that can help you track your Etsy competitors and stay ahead of the game.
With eRank, you can track up to 50 Etsy competitors and keep an eye on their daily sales, listings, and the keywords they use. This information can be invaluable when it comes to developing your own marketing and SEO strategies. By analyzing your competitors’ data, you can identify trends, spot gaps in the market, and make informed decisions about your own shop.
Why should you track your Etsy competitors?
Tracking your Etsy competitors is a crucial part of running a successful online business. By keeping an eye on your competition, you can gain valuable insights into their strategies, pricing, and marketing techniques. Here are a few reasons why you should track your Etsy competitors:
Stay up-to-date with market trends: By monitoring your competitors’ products and sales, you can stay on top of the latest trends in your niche. This can help you make informed decisions about your own product offerings and marketing strategies.
Identify gaps in the market: Tracking your competitors can help you identify gaps in the market that you can fill with your own products. For example, if you notice that none of your competitors are offering a particular type of product, you can fill that gap and potentially attract a new customer base.
Optimize your pricing: By keeping an eye on your competitors’ pricing strategies, you can ensure that your own prices are competitive. This can help you attract more customers and increase your sales.
Improve your marketing: By analyzing your competitors’ marketing techniques, you can gain insights into what works and what doesn’t in your niche. This can help you optimize your own marketing strategies and improve your reach.
Overall, tracking your Etsy competitors is an essential part of running a successful online business. By staying informed about your competition, you can make informed decisions about your own products, pricing, and marketing strategies, and stay ahead of the curve in your niche.
How to use eRank to track your Etsy competitors
If you’re an Etsy seller, keeping an eye on your competitors is crucial to staying ahead of the game. With eRank, you can easily track your top competitors and stay up-to-date on their sales, listings, and changes. Here’s how:
Step 1: Identify your top competitors
The first step is to identify your top competitors on Etsy. You can use eRank’s Competition > Top Sellers report to find shops that are similar to yours and have a high sales volume. Once you’ve identified your competitors, you can add them to your eRank Competitor List by typing their name into the search field and clicking the orange “Track Shop” button.
Step 2: Analyze your competitors’ listings
Once you’ve added your competitors to your eRank Competitor List, you can start analyzing their listings. Use eRank’s Listing Audit feature to see how your competitors are optimizing their listings for search. You can also use the Tag Explorer to see which tags your competitors are using and how often they’re using them.
Step 3: Monitor your competitors’ changes over time
Finally, it’s important to monitor your competitors’ changes over time. Use eRank’s Shop Updates feature to see when your competitors add new listings, change their prices, or update their tags. You can also use the Sales Dashboard to see how your competitors’ sales are trending over time.
By using eRank to track your Etsy competitors, you can stay ahead of the competition and make informed decisions about your own shop.
What metrics should you track?
When tracking your Etsy competitors with eRank, it’s important to keep an eye on certain metrics to help you understand how they’re performing. Here are some key metrics to track:
Sales and revenue
One of the most important metrics to track is sales and revenue. This will give you an idea of how much money your competitors are making and how successful their products are. You can use eRank’s Competitor Listings report to see how many sales a shop has made and how much revenue they’ve generated.
Traffic and engagement
Another important metric to track is traffic and engagement. This will give you an idea of how many people are visiting your competitors’ shops and how engaged they are with their products. You can use eRank’s Shop Stats report to see how many views, favorites, and sales a shop has received.
SEO and keywords
Finally, it’s important to track your competitors’ SEO and keywords. This will give you an idea of how well their products are ranking in Etsy search results and what keywords they’re using to optimize their listings. You can use eRank’s Keyword Explorer to see what keywords your competitors are using and how well they’re ranking for them.
By tracking these metrics, you’ll be able to gain valuable insights into your competitors’ strategies and performance. Use this information to inform your own strategy and improve your own shop’s performance.
How to Use the Data to Improve Your Own Etsy Shop
Optimize Your Listings and Keywords
By analyzing your competitors’ listings and keywords, you can gain insight into what is working in your niche market. Use this information to optimize your own listings and keywords. Pay attention to the titles, descriptions, tags, and attributes of your competitors’ listings. Look for patterns and trends in the data and use this information to improve your own listings.
Adjust Your Pricing Strategy
Use the data to adjust your pricing strategy. Look at your competitors’ pricing and see how it compares to your own. If your products are priced higher than your competitors’, consider adjusting your pricing to be more competitive. If your products are priced lower than your competitors’, consider raising your prices to increase your profit margins.
Improve Your Customer Service and Shipping
Use the data to improve your customer service and shipping. Look at your competitors’ shipping times and costs. If your competitors are offering faster shipping times or lower shipping costs, consider adjusting your own shipping policies. Look at your competitors’ customer reviews and ratings. Use this information to improve your own customer service.
In conclusion, eRank provides valuable data that can help you improve your Etsy shop. Use the data to optimize your listings and keywords, adjust your pricing strategy, and improve your customer service and shipping. By analyzing your competitors’ data, you can gain insight into what is working in your niche market and use this information to improve your own Etsy shop.