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How to Find Trending Keywords on Etsy

How to Find Trending Keywords on Etsy

Are you an Etsy seller struggling to get your products noticed by potential customers? One of the most effective ways to improve your visibility on Etsy is by optimizing your product listings with relevant and trending keywords. But with millions of products available on Etsy, how can you ensure that your listings stand out from the rest?

In this article, we will show you how to find trending keywords on Etsy using various tools and techniques. By following these simple steps, you can improve your search rankings and attract more potential customers to your shop. Whether you are a new seller or an experienced one, this guide will help you stay ahead of the competition and increase your sales on Etsy.

Understanding Etsy’s Algorithm

Etsy’s Ranking Factors

Etsy’s search algorithm works to return the most relevant matches when a member searches for an item on Etsy. According to Etsy Help, sellers control the most important factors in Etsy Search placement. These factors include:

  • Relevance: How well an item matches a buyer’s search terms.
  • Quality: The overall quality of an item, including its price, shipping time, and customer reviews.
  • Recency: How recently an item was listed or renewed.

Importance of Keywords on Etsy

Keywords play a crucial role in Etsy’s search algorithm. Using relevant keywords in your listings can help your items appear higher in search results. To find trending keywords on Etsy, you can use tools like the eRank Etsy Keyword Tool. This tool provides a list of related keywords and their respective search volume, allowing you to decide which keywords to target in your own listings.

However, it’s important to avoid keyword stuffing, which is the practice of using too many keywords in your listings in an attempt to manipulate search results. Not only is this against Etsy’s policies, but it can also harm your search placement. Instead, focus on using relevant keywords that accurately describe your items.

In summary, understanding Etsy’s algorithm and its ranking factors can help you optimize your listings for better search placement. By using relevant keywords and providing high-quality items and customer service, you can increase your visibility on Etsy and attract more buyers to your shop.

Identifying Trending Keywords

Using Etsy’s Search Bar

One way to identify trending keywords on Etsy is by using the platform’s search bar. Simply type in a keyword related to your product or niche, and see what other suggestions come up. These suggestions are often based on popular searches, so they can give you a good idea of what keywords are currently trending.

Another tip is to look at the titles and tags of top-selling products in your category. This can give you an idea of what keywords are working for others, and what you might want to include in your own listings.

Utilizing Etsy’s Trend Report

Another way to find trending keywords on Etsy is by utilizing the platform’s Trend Report. This report is updated every quarter and provides insights into what’s currently popular on Etsy, including top categories, themes, and keywords.

By analyzing this report, you can get a better understanding of what keywords are currently trending and adjust your listings accordingly. For example, if the trend report shows that “boho” is a popular theme, you might want to include that keyword in your product titles or tags.

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Keyword Research Tools

When it comes to finding trending keywords on Etsy, there are several keyword research tools available to help you. Here are a few popular options:

Etsy Keyword Tool

The Etsy Keyword Tool is a free tool provided by Etsy that allows you to see the most popular search terms on the platform. It’s a great starting point for finding keywords to use in your listings. Simply enter a keyword related to your product, and the tool will generate a list of related keywords along with their search volume.


Marmalead is a popular paid tool used by many Etsy sellers for keyword research. It provides in-depth analysis of keywords, including search volume, competition, and engagement. Marmalead also provides a “grade” for each keyword, indicating how well it will perform in search results.


eRank is another popular keyword research tool that offers a range of features, including keyword research, competitor tracking, and trend analysis. It allows you to see which keywords your competitors are using and how well they are performing in search results. eRank also provides insights into product trends, allowing you to stay ahead of the curve.

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Analyzing Keyword Performance

Understanding Keyword Metrics

Analyzing keyword performance is crucial to the success of an Etsy shop. By understanding keyword metrics, you can track the performance of your listings and optimize them for better visibility and sales. The following are some of the most important keyword metrics you should focus on:

  • Search volume: The number of times a keyword is searched for on Etsy.
  • Competition: The number of other listings using the same keyword.
  • Click-through rate (CTR): The percentage of times a listing is clicked on after being shown in search results.
  • Conversion rate: The percentage of times a listing leads to a sale.

By monitoring these metrics, you can identify which keywords are performing well and which ones need to be optimized. This will help you improve your listings and increase your sales.

Keyword Tracking

Keyword tracking is the process of monitoring the performance of your keywords over time. By tracking your keywords, you can identify trends and make informed decisions about which keywords to use in your listings. There are several tools available to help you track your keywords, including Etsy’s Search Analytics tool and third-party tools like eRank.

When tracking your keywords, it’s important to focus on the metrics that matter most to your business. For example, if you’re primarily concerned with increasing sales, you should focus on tracking your conversion rate. If you’re more concerned with visibility, you should focus on tracking your CTR.

By regularly monitoring your keyword performance, you can make data-driven decisions about how to optimize your listings and improve your sales.

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Optimizing Your Listings

To increase visibility and drive traffic to your Etsy shop, optimizing your listings with relevant keywords is crucial. Here are some tips to help you optimize your listings:

Keyword Placement

When optimizing your listings, it’s important to place your keywords in the right places. The most important places to include your keywords are:

  • Title: Make sure to include your primary keyword in the title of your listing.
  • Tags: Use all 13 tags available to you and include relevant keywords in each tag.
  • Description: Include your primary keyword in the first sentence of your description and throughout the rest of the description.

Long-Tail Keywords

Long-tail keywords are specific, niche phrases that are highly relevant to your product. Using long-tail keywords can help you rank higher in search results and attract more targeted traffic to your shop. Here are some tips for using long-tail keywords:

  • Brainstorm potential long-tail keywords that are relevant to your product.
  • Use long-tail keywords in your title, tags, and description.
  • Consider using long-tail keywords in your product variations and attributes.

By following these tips, you can optimize your listings with relevant keywords and improve your shop’s visibility on Etsy.

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