Etsy and Vinted are two popular online marketplaces that offer a platform for buying and selling preloved items. While both platforms have a similar concept, there are some key differences that set them apart. Etsy is known for its handmade and vintage items, while Vinted focuses solely on preloved fashion.
One of the main differences between Etsy and Vinted is their target audience. Etsy caters to a more niche market of handmade and vintage items, attracting a community of artisans and collectors. On the other hand, Vinted is geared towards fashion-conscious buyers and sellers who are looking for affordable and sustainable clothing options.
Another factor to consider is the selling fees. Etsy charges a listing fee of $0.20 per item, and a 5% transaction fee on the sale price. Vinted, on the other hand, does not charge a listing fee, but takes a 19% commission on sales. While this may seem like a significant difference, it’s important to consider the overall cost of selling on each platform, including shipping and packaging fees.
Understanding Etsy and Vinted
Brief History of Etsy
Etsy was founded in 2005 by Rob Kalin, Chris Maguire, and Haim Schoppik. The platform started as a marketplace for handmade goods, but has since expanded to include vintage items and craft supplies. Etsy has grown to become one of the largest online marketplaces, with over 4 million active sellers and 81 million buyers as of 2021. The company went public in 2015 and is currently headquartered in Brooklyn, New York.
Brief History of Vinted
Vinted was founded in 2008 in Vilnius, Lithuania by Milda Mitkute and Justas Janauskas. The platform started as a marketplace for secondhand clothing, but has since expanded to include other items such as shoes and accessories. Vinted has grown rapidly and currently operates in over 10 countries, with over 45 million members as of 2023. The company has raised over $300 million in funding and is headquartered in Vilnius.
Product Range and Diversity
Product Range on Etsy
Etsy is known for being a marketplace for unique, handmade, and vintage items. The platform offers a wide range of products, including jewelry, clothing, home decor, and art. As per Thrive on Etsy, the top-selling art styles on Etsy are abstract, landscape, and portrait paintings. Etsy also has a vast selection of craft supplies for those who enjoy DIY projects.
One of the unique features of Etsy is the ability for sellers to offer custom-made items. Buyers can request a personalized item, and the seller can create it to their specifications. This feature allows for even more diversity in the product offerings on Etsy.
Product Range on Vinted
Vinted, on the other hand, is primarily focused on secondhand clothing and accessories. The platform offers a wide range of clothing items, including dresses, tops, pants, and shoes. Vinted also has a section for kids’ clothing and accessories.
While Vinted’s product range is not as diverse as Etsy’s, the platform does have a unique feature called “Bumps.” Bumps allow sellers to promote their listings by paying a small fee, which helps their items to appear at the top of the search results. This feature allows for more visibility and can help sellers to sell their items more quickly.
Business Models and Revenue Generation
Etsy’s Business Model
Etsy is an online marketplace that connects buyers and sellers of unique, handmade, and vintage items. The company generates revenue through various channels, including:
- Transaction Fees: Etsy charges a 5% transaction fee on the sale price of each item listed on its platform.
- Listing Fees: Etsy charges a $0.20 listing fee for each item listed on its platform.
- Advertising: Etsy offers various advertising options to sellers to promote their listings on the platform.
Etsy’s business model is focused on providing a platform for small businesses and individual sellers to sell their products. The company’s revenue generation strategy is designed to be affordable and accessible to its sellers, making it an attractive option for small businesses and individual sellers.
Vinted’s Business Model
Vinted is an online marketplace that connects buyers and sellers of secondhand clothing, shoes, and accessories. The company generates revenue through various channels, including:
- Buyer Protection Fees: Vinted charges a fee to buyers for its buyer protection service, which includes customer support, insurance, and tracked shipping.
- Closet Spotlights: Vinted offers sellers the option to promote their listings by featuring them in a “Closet Spotlight” section on the platform.
- Bumping Listed Items: Vinted offers sellers the option to “bump” their listings to the top of search results by paying a fee.
Vinted’s business model is focused on providing a platform for buyers and sellers of secondhand clothing and accessories. The company’s revenue generation strategy is designed to be affordable and accessible to its sellers, making it an attractive option for individuals looking to sell their secondhand items.
User Experience and Platform Usability
User Experience on Etsy
Etsy has a user-friendly interface that makes it easy for buyers and sellers to navigate the platform. The search bar is prominently displayed on the homepage, allowing users to quickly find what they are looking for. The platform also offers a variety of filters to help users narrow down their search results.
One of the unique features of Etsy is the ability for sellers to create custom listings. This allows sellers to showcase their products in a way that is tailored to their brand and style. Additionally, Etsy provides sellers with access to a search analytics tool that can help them optimize their listings and increase sales.
User Experience on Vinted
Vinted also offers a user-friendly interface that is easy to navigate. The platform has a search bar on the homepage, which allows users to quickly find the items they are looking for. Vinted also offers a variety of filters to help users narrow down their search results.
One of the unique features of Vinted is the ability for users to create their own virtual closet. This allows users to showcase their style and preferences, making it easier for others to find items that they may be interested in. Additionally, Vinted offers a buyer protection program that ensures that buyers receive their items as described or receive a refund.
Pricing, Fees and Payment Options
Pricing and Fees on Etsy
Etsy charges a few different fees to sellers. When you list an item, you’ll pay a $0.20 listing fee. When the item sells, you’ll pay a transaction fee of 5% of the item’s sale price. Additionally, if you use Etsy Payments to process payments, you’ll pay a payment processing fee of 3% plus $0.25 for each transaction.
It’s important to note that Etsy also charges a few other fees, such as a fee for renewing a listing, fees for using Etsy’s advertising services, and fees for shipping labels. However, these fees are optional and depend on the seller’s preferences.
Pricing and Fees on Vinted
Vinted is a bit different from Etsy when it comes to fees. There are no listing fees or transaction fees on Vinted. Instead, Vinted takes a commission on each sale. The commission varies depending on the price of the item, but it ranges from 5% to 19%.
Additionally, Vinted offers a few optional services for sellers, such as promoting listings and featuring items in search results. These services come with additional fees.
Payment Options on Etsy and Vinted
Both Etsy and Vinted offer a range of payment options for buyers. On Etsy, buyers can pay with credit or debit cards, Etsy gift cards, PayPal, Apple Pay, Google Wallet, and more. On Vinted, buyers can pay with credit or debit cards, PayPal, and Apple Pay.
It’s worth noting that Etsy requires sellers to use Etsy Payments to process payments. This means that if a seller wants to accept credit or debit card payments, they must use Etsy Payments and pay the associated payment processing fee. Vinted, on the other hand, allows sellers to choose their own payment processor.
Shipping and Return Policies
Shipping Policies on Etsy
Etsy allows sellers to set their own shipping policies, so it’s important to carefully read the item description before making a purchase. Some sellers may offer free shipping, while others may charge a flat rate or calculated shipping based on the item’s weight and destination. Sellers are required to provide tracking information for all orders, and buyers can view this information on their order page.
Etsy also offers a feature called “Etsy Shipping Labels” that allows sellers in certain countries to purchase and print shipping labels directly from their Etsy account. This can save time and money compared to purchasing labels at the post office.
Shipping Policies on Vinted
Vinted also allows sellers to set their own shipping policies. When purchasing an item, the buyer will see the shipping cost and estimated delivery date on the item page. Sellers are required to provide tracking information for all orders, and buyers can view this information on their order page.
Vinted has a feature called “Vinted Shipping” that allows sellers in certain countries to purchase and print shipping labels directly from their Vinted account. This can save time and money compared to purchasing labels at the post office.
Seller Support and Buyer Protection
Seller Support on Etsy
Etsy provides a comprehensive seller support system that includes a range of resources and tools to help sellers succeed. They offer a Seller Handbook with tips and advice, a community forum where sellers can connect and share experiences, and a Help Center with articles and tutorials. Additionally, Etsy has a dedicated team of Seller Support specialists available to answer questions and provide assistance.
Seller Support on Vinted
Vinted also offers seller support resources, including a Help Center with articles and tutorials. However, their support system is not as comprehensive as Etsy’s, and they do not have a dedicated team of Seller Support specialists.
Buyer Protection on Etsy and Vinted
Both Etsy and Vinted offer buyer protection programs to ensure that buyers are satisfied with their purchases. Etsy’s Purchase Protection program covers qualifying orders up to $250, and provides a refund to buyers if an item doesn’t arrive or is significantly not as described. Vinted also offers buyer protection, but the specifics of their program are not as clear.
Customer Service and Support
Customer Service on Etsy
Etsy offers various ways for customers to get in touch with their customer support team. Customers can contact Etsy support through chat, phone, or email. To get started, customers need to sign in to their Etsy account and select the “Contact support” button. The support team is available 24/7 to help customers with account, shop, or purchasing issues.
In addition to the direct support, Etsy also has a community forum where customers can ask questions and get help from other members. The forum is a great place to find answers to common questions and connect with other Etsy users.
Customer Service on Vinted
Vinted also offers multiple ways for customers to contact their support team. Customers can reach out to Vinted support through their website or mobile app. They can also send an email to the support team or contact them through social media.
Vinted has a Help Center where customers can find answers to common questions. The Help Center includes articles on how to buy and sell on Vinted, shipping information, and more. Customers can also contact Vinted support through the Help Center.